We want to know what is most important to you when drinking coffee.
Coffee is an important drink throughout the UK, from a hearty morning pick-me-up all the way through to a post-dinner espresso.
We want to hear from you what coffee you prefer to drink, how this impacts your daily life, and what could be improved about your coffee experience.
This project is a collaboration between Thiscovery and Coffee.
Who can take part:
What you'll be asked:
Things to know:
This survey should take about 5 minutes to complete.
Close date: 31 December 2026
Please note that the survey takes about 10 seconds to load.
This research is led by the team at Thiscovery.
For questions or concerns about anything to do with the project, please email the research team at help@thiscovery.org.
For further details about this project, please read the information below.
This research is being run by the team at Thiscovery.
Thiscovery is a secure online platform for health research run by THIS Labs, an independent organisation that helps with health research.
The main survey asks you:
Do I have to answer all questions? No. You can skip any questions you don't want to answer. But answering more questions gives us better information about what people think.
How long does it take? About 5 minutes. But you can take as long as you need.
Can I take breaks? Yes. Your answers are saved as you go. Use the same device and browser to continue where you left off.
Is there a deadline? Yes. The deadline is 31 December 2026.
Can I change my mind? Yes. You can stop taking part at any time without giving a reason. Email help@thiscovery.org if you want to withdraw.
What we collect: Your survey responses and basic background information (age group, region, etc.). We don't collect names or contact details unless you choose to provide them at the end.
How we use it: We analyse all responses together to understand patterns and insights.
Keeping it safe: Your data is encrypted, stored securely, and only accessed by our research team. We follow research governance standards and UK data protection law.
Special category data: This research collects information about health and ethnicity. These are called "special category data" under UK law and need extra protection. We only use this information for the research purposes described here.
How long we keep it:
Legal basis: We have a legitimate interest in conducting research that might help improve coffee drinking in the UK. We've balanced this against your privacy rights and believe the research benefits justify the minimal privacy impact.
Your rights and choices
Under UK data protection law, you have the right to:
Contact information
