How we make change happen.

We believe the biggest risk in health and care innovation and improvement is not listening.
Because if you're not listening, you're guessing.
And guessing costs.
It costs time, money, credibility and the chance to make something that actually works.
We help health and care organisations to ask better questions, listen well and act on what they hear.
That means faster progress, smarter investment decisions and better outcomes for the people they serve.

Means

Our team is interdisciplinary, made up from academics, research and project management experts, technical innovators, and communications specialists.

Our online platform and communities lets patients, staff and the public share their experience and knowledge wherever, however, and whenever they choose.

Our sophisticated research methods engage and turn their experiences into clear evidence.

We build a listening framework that uncovers what people truly need, what they will genuinely use and where hidden risks lie.

Method

Listening isn't just a value. It's method.

Our approach is bespoke, but our tools are ready-made, validated methodologically, grounded in rigour and experience, designed for impact.

They include:

  • Qualitative surveys
  • Consensus-building
  • Interviews (live or asynchronous)
  • Discrete choice experiments

All our tools are designed for online delivery, built for health and care contexts, and easy to deploy.

Process

Designing a good study is only half the task, delivering it well matters just as much. Our process is shaped by design thinking: how to remove friction, reduce delay and keep quality high as work scales.

We’ve standardised the core components of each project – set-up, consent, tracking, reporting, so that attention can go where it’s needed most: listening and learning.

Every project runs on the same underlying infrastructure:

  • Rapid set-up
  • Standardised templates and validated tools
  • Document and consent management
  • Live participation tracking
  • Clear, actionable reporting

This structure makes it easier to work quickly and consistently, without compromising clarity or rigour.

Members of the Thiscovery team collaborating on a project using post-it notes on a wall in their office.

Ethics

Ethics is not a box to tick. It is the groundwork for insight you can trust. When people share their stories, they are offering something personal. Respecting that is not just the right thing to do. It is how we create the conditions for meaningful participation.

We design our processes to earn and sustain trust. That means being clear about why we are collecting data, only asking for what is needed, and making it easy for people to stay informed or step away. These choices shape the quality of the evidence we generate.

Good research depends on clarity, consent and care. When people feel safe and respected, they tell you what matters. That is why ethics is not a separate step in our process. It is central to the quality of our results.

Outcomes

When you listen well, you learn what really matters and make better decisions.

Thiscovery projects:

  • Recruit participants in ways that are imaginative and effective
  • Centre the voices of those who matter most
  • Generate insights that lead to action
  • Support faster, more meaningful change

The result is less waste, fewer false starts, and more successful innovation.

Better services. Better outcomes. Greater impact for every hour and every pound spent.

Stop guessing. Start listening.

Join the growing list of organisations running a Thiscovery project to gain robust, actionable insights.

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